The Perks of Implementing a Customer Loyalty Program
by Jennifer O’Brien It is extremely important to show appreciation to your existing customers. Without their continued business, your company would not be as successful and you need to have a plan...
View ArticleBuilding An Audience For Your Blog
By Austin Lovvorn Every content marketer’s dream is to create an engaged loyal following of readers. How can one stand out from the rest with the web so cluttered up with content? How can one find...
View ArticleStudy Finds That People Defend Brands They’re Attached to
New research finds that people with a personal relationship to a particular brand are more likely to defend it when scandal or public relations trouble happens. The research, conducted through...
View ArticleSimple Ways to Improve Sales Email
Engaging a prospect is as good as gold. Once engaged, readers keep reading and ultimately ACT. Here are some tips attracting your audience like a pro! 1) Open text with questions that prompts the...
View ArticleHow People Are Really Using Snapchat and Its Growth Over Time
Since 2011, Snapchat has grown up a lot. While most people know it as the app that lets you send direct disappearing photos to your friends, the app has a whole lot more depth to it in today’s mobile...
View ArticleVirtual Reality Marketing – Where Technology & Advertising Meet
Virtual reality (VR) can be referred to as immersive multimedia or computer-simulated reality, replicates an environment that simulates a physical presence in places in the real world or an imagined...
View ArticleThe Consumer Shopping Shift – Less Tablets, More SmartPhones
We’re at a turning point with technology. For the first time ever in the world of digital commerce, more than 50% of American shoppers will take to their smartphones to purchase retail and other...
View ArticleEngaging with Your Target Audience
As marketer, the last thing you want is a disengaged audience – people who don’t care despite your best efforts. Especially after putting much time and effort into a strategy to generate conversions...
View ArticleWhy Marketing Creative Should Rely on Data
Don’t guess who your customer is or what type of information your audience wants to see—let DATA tell you. Using the right data to deliver a brand message lets you dive deeper into understanding...
View ArticleWays Brands Engage Communities During Black History Month
Black History Month, a long established initiative that seeks to raise awareness and encourage positive conversations about black American history also promote important education about history and...
View ArticleSpring Season Ideas to Incorporate Marketing Stratgey
The countdown has officially begun – especially for those in winter states! Spring is a mere few weeks away and whether you are hoping to spark some new relationships or remind your loyal audience to...
View ArticleWhy Marketing Creative Should Rely on Data
Don’t guess who your customer is or what type of information your audience wants to see—let DATA tell you. Using the right market research and data to deliver a brand message lets you dive deeper into...
View ArticleResponsive Email Designs Will Statistically Generate More Clicks
You’ve probably been bombarded with this fact from all digital angles, but smartphones are making a big splash and statistics show that they are the number one device used across the planet to access...
View ArticleWhat is Email Marketing Really?
Sometimes it is necessary to understand where you’ve been before you can take the right step forward. Email Marketing is no exception. While an entire book could be written about the history of email,...
View ArticleMulti-broadcast Solutions to Boost Your Email Campaign’s ROI!
Wash. Rinse. Repeat. Repetition is instrumental to any and every successful marketing campaign. Engaging users over time builds brand awareness and loyalty. You’ll never see a TV commercial run just...
View ArticleMarch Email Madness – The Marketing Playbook
Just like the teams “making it to the dance” in the 2016 college basketball tournament, email marketing is all about strategy. Many advertisers are looking to turn the college championship tourney into...
View ArticleWhy is a “Call to Action” So Important?
What is a call-to-action? By definition, in marketing, a call-to-action (CTA) is an instruction to the audience to provoke an immediate response, usually using an imperative verb. Calls-to-action take...
View ArticleBMI Elite Celebrates Success!
Yesterday, BMI Elite proudly celebrated the launch of our new website and look and a milestone of our veteran employees! We greatly appreciate our BMI family who have been with us for 5 years and...
View ArticleBenefits of Using Email Marketing
Whether you are looking to attract a new audience or hold onto your loyal customers, the most cost-effective and powerful way to reach people any day, anytime, anywhere and directly to their inbox via...
View ArticleWhy Minimal Website Design is Trending in 2016
When it comes to web design the trend used to be get as interactive, intense, stimulating and hit every sense possible. In 2016, those features are now defined as overwhelming and distracting from the...
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