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Channel: Loyalty Marketing – BMI Elite
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The Perks of Implementing a Customer Loyalty Program

by Jennifer O’Brien It is extremely important to show appreciation to your existing customers. Without their continued business, your company would not be as successful and you need to have a plan...

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Building An Audience For Your Blog

By Austin Lovvorn Every content marketer’s dream is to create an engaged loyal following of readers.  How can one stand out from the rest with the web so cluttered up with content?  How can one find...

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Study Finds That People Defend Brands They’re Attached to

New research finds that people with a personal relationship to a particular brand are more likely to defend it when scandal or public relations trouble happens. The research, conducted through...

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Simple Ways to Improve Sales Email

Engaging a prospect is as good as gold. Once engaged, readers keep reading and ultimately ACT. Here are some tips attracting your audience like a pro! 1) Open text with questions that prompts the...

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How People Are Really Using Snapchat and Its Growth Over Time

Since 2011, Snapchat has grown up a lot. While most people know it as the app that lets you send direct disappearing photos to your friends, the app has a whole lot more depth to it in today’s mobile...

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Virtual Reality Marketing – Where Technology & Advertising Meet

Virtual reality (VR) can be referred to as immersive multimedia or computer-simulated reality, replicates an environment that simulates a physical presence in places in the real world or an imagined...

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The Consumer Shopping Shift – Less Tablets, More SmartPhones

We’re at a turning point with technology. For the first time ever in the world of digital commerce, more than 50% of American shoppers will take to their smartphones to purchase retail and other...

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Engaging with Your Target Audience

As marketer, the last thing you want is a disengaged audience – people who don’t care despite your best efforts. Especially after putting much time and effort into a strategy to generate conversions...

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Why Marketing Creative Should Rely on Data

Don’t guess who your customer is or what type of information your audience wants to see—let DATA tell you. Using the right data to deliver a brand message lets you dive deeper into understanding...

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Ways Brands Engage Communities During Black History Month

Black History Month, a long established initiative that seeks to raise awareness and encourage positive conversations about black American history also promote important education about history and...

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Spring Season Ideas to Incorporate Marketing Stratgey

The countdown has officially begun – especially for those in winter states! Spring is a mere few weeks away and whether you are hoping to spark some new relationships or remind your loyal audience to...

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Why Marketing Creative Should Rely on Data

Don’t guess who your customer is or what type of information your audience wants to see—let DATA tell you. Using the right market research and data to deliver a brand message lets you dive deeper into...

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Responsive Email Designs Will Statistically Generate More Clicks

You’ve probably been bombarded with this fact from all digital angles, but smartphones are making a big splash and statistics show that they are the number one device used across the planet to access...

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What is Email Marketing Really?

Sometimes it is necessary to understand where you’ve been before you can take the right step forward. Email Marketing is no exception. While an entire book could be written about the history of email,...

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Multi-broadcast Solutions to Boost Your Email Campaign’s ROI!

Wash. Rinse. Repeat.  Repetition is instrumental to any and every successful marketing campaign. Engaging users over time builds brand awareness and loyalty. You’ll never see a TV commercial run just...

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March Email Madness – The Marketing Playbook

Just like the teams “making it to the dance” in the 2016 college basketball tournament, email marketing is all about strategy. Many advertisers are looking to turn the college championship tourney into...

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Why is a “Call to Action” So Important?

What is a call-to-action? By definition, in marketing, a call-to-action (CTA) is an instruction to the audience to provoke an immediate response, usually using an imperative verb. Calls-to-action take...

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BMI Elite Celebrates Success!

Yesterday, BMI Elite proudly celebrated the launch of our new website and look and a milestone of our veteran employees!  We greatly appreciate our BMI family who have been with us for 5 years and...

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Benefits of Using Email Marketing

Whether you are looking to attract a new audience or hold onto your loyal customers, the most cost-effective and powerful way to reach people any day, anytime, anywhere and directly to their inbox via...

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Why Minimal Website Design is Trending in 2016

When it comes to web design the trend used to be get as interactive, intense, stimulating and hit every sense possible. In 2016, those features are now defined as overwhelming and distracting from the...

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